BHP launches refreshed logo
The Botswana Harvard Health Partnership (BHP) has this morning launched its refreshed logo which reflects the change of company name from Botswana Harvard AIDS Institute Partnership (BHP). The new registered name; The Botswana Harvard Health Partnership change came into effect on the 1st November 2022 but the organization continued using the old name pending the launch of the new refreshed brand. The acronym BHP will remain the same, therefore the organization still remains to be commonly referred to as BHP.
Structurally, the foundation of the visual identity of the brand remains the same, save for subtle changes in lettering and the removal of the words ‘AIDS’ and ‘Institute’ which hasbeen replaced by the word ‘Health’ (Botswana Harvard Health Partnership).
Launching the logo at BHP Conference room this morning, BHP Chief Executive Officer, Dr Joseph Makhema explained that the name change reflects changes to the company’s institutional mandate under its current strategic plan and recognizes an evolving research portfolio beyond HIV/AIDS to encompass other emerging public health challenges in Botswana and across the globe.
“This is in recognition of the transition from not only undertaking research, training and capacity building in HIV but also in sexual transmitted diseases, hepatitis, HPV and new public health challenges such as SARS-CoV-2,” said Dr Makhema
He noted that BHP’s research portfolio has grown to include cure research, non-communicable diseases including malignancies as well as the impact of climate change and new and emerging public health challenges.
“With this new logo, as they say, we have crossed the new Jordan of our era and we hope that with renewed identity and vigour, we shall continue breaking new grounds to expand our research portfolio and succeed against this public health challenges” said Dr Makhema.
The CEO pointed out that with the new logo BHP shall continue to demonstrate itscommitment to strengthening public health systems and conduct focused research that will provide guidelines for the country and the world. He also thanked all stakeholders involved in the conduct of BHP research, including BHP staff and study participants.
Speaking on behalf of the staff, Dr Gbolahan Ajibola thanked BHP management for the refreshed identity which reflects the organisation’s broadened mandate beyond HIV/AIDS. He encouraged fellow BHP staff members to be ambassadors of the organisation and wear the BHP badge with pride.